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Hello! Welcome to Next Draft.

I’m Julia, an multipassionate entrepreneur, brand designer and creative director. I’ve worked with brands across multiple markets and have a weird knack for recognising when a brand has something special (and why!) and when something is about to start trending.

You can expect posts about how you can build your own brand (business and/or personal), my thoughts on branding and entrepreneurship and lots of deep-dives on the brands that are getting it right and what exactly gives them their edge.

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